JGS Insurance

Around Town
Colts Neck Cares 1st Annual Benefit for Bella
Firefly at the White Sands Opening Night
Annual Monmouth Teen Arts Festival
Ask The Experts
AskThe Experts - Frank D'Aponte
Ask The Expert - Dearborn Market: Frank Luccarelli
Ask The Expert - Alexandra Freer
Bay Wellness
Bay Wellness - Making Weight Loss a Family Affair
Bay Wellness - Genital Warts
Bay Wellness - Don't Forget
Best Bets
Best Bet - Rejuvenate Center for Medical Aesthetics
Best Bet - Federico’s Landscape Design
The Guide 2014 - The Pine Tavern
Black Book
Cover Story
La Bella Vita!
Still Strumming: Steve Forbert
Still Kicking - Tab Ramos
Daytripper
Daytripper: Franklin Institute
Daytripper: Liberty Science Center
Daytripper: AdventureAquarium
Eats
Eats: Mumford's Culinary Center
Eats: Branches Catering
Eats: Red
Etc
Etc - Tired, Busy, Distracted, and Resigned
Etc - The Facebook Situation
Etc - School Daze
Fall Guide
Fall Guide - Museums
Fall Guide - Performing Theatre
Fall Guide - Kids Enrichment
Featured Artist
Featured Artist - Dorothy Kaplan
Featured Artist - Hazlet Artist Jim McKenzie
Featured Artist - John Kelly
Gift Guide
Gift Guide - Jay’s Shoebox
Gift Guide - Thompson Center for Plastic Surgery
Health - Advanced Medical Imaging
Health Talk
Health Talk - Rejuvenate Center for Medical Aesthetics
Health Talk - IVF New Jersey
Health Talk - Asaad H. Samra, MD, FACS - Samra Plastic Surgery
Health, Wellness & Beauty
Health - The Sea Spa and Salon
Health - Ani Orthopaedic Group
Health - Dr. Anthony Mancino
Homes
Redefining Rooms - The Abrams
A Place for Family - The Castelluccis
Elegance in Style and Substance
Letter
Spring has Sprung!
Letter to Colts Neck: Falling Into Good Times
Warm Winter Wishes
Living in Colts Neck
La Bella Vita!
Home at Last
Feels Like Home
Newsletter Articles
A Hidden Beauty - The Greenbergs
JMH Home Design Consultants - Gallery
The Home - Landscaping by Mike Pantina
Our Picks
Health - Marlboro Village Pharmacy
Company Profile - Monmouth St. Tile
Our Pick - Valina Salon & Day Spa
People On The Move
People On The Move - Reverend Monsignor Eugene M. Rebeck
People On The Move - Robert “Bobby” Taylor
Helping Our Youth Through The Hardest Times
Summer Guide
Summer Guide 2014 - Our Jersey Shore
Dish - Summer Guide 2014
Summer Guide - The Beach is Back
The Bay
The Bay - A Body In Motion
The Bay - National Stroke Awareness Month
The Bay - Welcome to the Premiere
The Guide
The Guide 2014 - Colts Neck Inn
Eat Beat - Zio Toto Ristorante
The Guide 2014 - Grecian Pools
The Home Guide
The Home Guide - Pietra Bella
The Home Guide - Red Bank Cabinet Company
The Home Guide - Central Jersey Pools
Weigh In
Weigh In -What’s your favorite night-spot in Monmouth County?
Weigh In - Castaway
If you had a crystal ball...

Company Profile - cupcake confections™ at West End Confection Co.
11/30/2010

Company Profile - cupcake confections™ at West End Confection Co.


cupcake confections™ at West End Confection Co.
165 Amboy Rd, Sweet 505
Morganville, NJ 07751
(732) 972-8517
www.westendconfectionco.com

Company Overview

West End Confection Co. started cupcake confections™ to combine the best of both worlds.We bake our cupcakes from the finest ingredients and then dip them in  chocolate. We also offer our unique cupcaketruffles™ and 'naked' cupcakes without chocolate. Our cupcakes have become a unique part of West End Confection Co.  and its well established chocolate covered pretzel and confection business.



What was the motivating factor to launch your company?

As a child I loved to bake. At the age of 10 I baked chocolate chip cookies and sold them in my grandmother’s gift shop. After completing college with a degree in fashion  design from Syracuse University I worked in New York City while planning to open my own business. The opportunity came when my position was eliminated. I began  the business in my apartment and eventually opened a store in Manalapan called Elegant Edibles.



What do you feel sets you apart from your competition?

At cupcake confections™ and West End Confection Co., everything is made to order to ensure the freshest and finest quality product. We can customize for any event or  occasion.We also offer a retail boutique where items can be purchased without pre-ordering.



Why would a current customer tell someone that they should shop at your store?


My current customers refer their friends and family members to us because of our impeccable customer service, as well as the wonderful items we make directly on premises.



What makes cupcake confections™ stand out among other businesses like yours?

We offer many different things under one roof. You can stop in for a quick gift, or have party favors and gifts customized for you.We also offer birthday parties. And don’t  forget the cupcakes! Coming in 2011 cupcake decorating parties.



What do you want a potential customer to know that they will take away if they shop with your shop?

Our customers take away everything sweet from our boutique.We make you feel like a “kid in a candy store,” and that puts a smile on everyone who comes to visit our  establishment.



What aspect of your business most inspired you to take this direction?

I have never lost my love for baking. My kids say “I’m crazy for cupcakes,” so I brought cupcakes and chocolate together. Yum!



Are there any things cupcake confections™ is doing to help customers hurt by the economy?

Because we can customize your order, I can easily work within a customers' budget. Everything from party favors to corporate gifts; we can accommodate every  customer.



Are there any new trends or things you would point to that our readers should know about cupcake confections™?

Cupcakes are all the rage. Dipping them in chocolate adds a new level.



Is there an industry leader or someone inspirational you would like to meet and why?

Milton Hershey. He had the drive to turn his failing business into a chocolate empire and help underprivileged children.




Advertisers

The Grove At Shrewsbury




Powered by eDirectory™