NJ Ferrari Maserati

Around Town
Twin Brook Golf Center
Mike ‘The Situation’ Sorrentino To Appear at Grand Opening
Malvern School Hosts Seventh Annual Lemonade Day
Ask The Experts
Ask The Expert - Michael Greenberg of HomeClick
Ask The Experts - Rudolf C. Thompson, M.D., F.A.C.S.
Ask The Experts: Dr. John M. Young
Bay Wellness
Bay Wellness - How Can An Ultrasound Help?
Bay Wellness - Physician Focus: Steven R. Berkman
Bay Wellness - Health After Menopause
Best Bets
The Guide 2014 - Trek Bicycle Store of Middletown
The Guide 2014 - Casale Jewelers
Best Bet - Home Theatre Connection Presents Party Flicks
Black Book
Cover Story
Elizabeth Masucci
Michael Smolanoff
Dr. Maureen Murphy
Daytripper
Day Tripper - Bushkill Falls
Day Tripper: Grounds For Sculpture
Daytripper: Popcorn Park Zoo
Eats
Eats: Grape Beginnings
Eats: Eagle Oaks
Eat Beat - Puglia of Red Bank
Etc
Etc - Aspirin...please.
Etc - The Facebook Situation
Etc - School Daze
Fall Guide
Fall Guide - Art of Wine
Fall Guide - Performing Theatre
Fall Guide - Kids Activity
Featured Artist
Featured Artist - José Serrano
Featured Artist - Grace Your Space
Featured Artist - Taylor Franzreb
Gift Guide
The Guide 2014 - Red Bank River Center
The Guide 2014 - Dearborn Market
Gift Guide - Maserati of Central NJ
Health Talk
Health Talk - Dr. John Young
Health Talk - Gym Spa
Health Talk - David Lopez, M.D.
Health, Wellness & Beauty
HWB 2014 - Retina Consultants
Health - Sports Care & Physical Rehabilitation
Health Talk - Asaad H. Samra, MD, FACS - Samra Plastic Surgery
Homes
Comfort & Function - Habbab-Karout
Tranquil & Spiritual
Hartshorne Mansion
Letter
Letter to Colts Neck: Falling Into Good Times
Warm Winter Wishes
Spring has Sprung!
Living in Colts Neck
La Bella Vita!
Gratitude in Guatemala
Writing a Legacy with Superintendent Dick Fitzpatrick
Newsletter Articles
The Home - Sheila Rich
The Home: Cabitron - Design Trends
The Home - Viscon Builders
Our Picks
Pine Belt Nissan of Keyport
Company Profile - Atlantic Medical Imaging
Massage Envy
People On The Move
Larry Fink caring, focused, and concerned environmentalist
People On The Move - Terry and Faye Zealand
People On The Move - Darrell Reid
Summer Guide
Summer Guide 2014 - Our Jersey Shore
Dish - Summer Guide 2014
Summer Guide - The Beach is Back
The Bay
The Bay - $1 Million Emergency Department Expansion Opens
The Bay - Welcome to the Premiere
The Bay - Could I Have Diabetes and Not Even Know it?
The Guide
The Guide 2014 - Gary Michaels Fine Jewelry
The Guide 2014 - Red Bank Veterinary Hospital
The Guide 2014 - Fit for Life
The Home Guide
The Home Guide - A and J Remodeling Services
The Home Guide - Vizzini & Company
The Home - AIR DOCTORS, INC.
Weigh In
Weigh In - "What is Your Favorite Movie of All Time?"
Weigh In - What is on your wish list for this holiday season?
Weigh In - What is the worst gift you ever received?

People On The Move: Wendy Neuberger and Stephanie Phillips
03/05/2009

People On The Move: Wendy Neuberger and Stephanie Phillips

TURNING A SIMPLE IDEA INTO REALITY


Watch out Holmdel! Two local entrepreneurs are about to put you on the map. Meet Wendy Neuberger and Stephanie Phillips, designers and creators of the disposable toothbrush holder. If you’ve ever wondered where to keep your toothbrush while traveling then keep reading. This invention promises to keep your toothbrush bristles clean and dry. You haven’t seen their product in hotels or amenity stores yet, but keep your eyes open; pretty soon it’ll be just as popular as disposable utensils.

Wendy and Stephanie, two Holmdel moms (with two children each) have been living in Holmdel for more than two decades combined. Both ambitious women had successful careers, as a speech therapist and meeting planner, respectively, at McGraw Hill, until they had children and took on their next important roles…playing mom. When their kids started getting older and advancing in the Holmdel school district, these stay-at home moms were ready to move forward with their careers again, only this time they wanted to try something different. With full force, Wendy and Stephanie ventured into the world of business. What better time to do it than in this economy? They are guaranteed to hold onto their jobs, since they are the only two people in the company.

These leading ladies didn’t start their business yesterday. It has been 2 years since their adventure began, and the road has been filled with bumps and turns. The idea came to Wendy and Stephanie since they are both avid travelers…always on the go. When they stayed in hotels, they wondered where to keep their toothbrushes without resting them on a dirty counter or in a glass. The idea for a disposable toothbrush holder hit them while discussing the issue on a long walk for Breast Cancer in New York City.

First, Wendy and Stephanie needed to put their product idea on paper, find a lawyer, patent it, and finally, secure a manufacturer willing to make the prototype at a reasonable cost. United States manufacturers wanted to overcharge for the sample toothbrush holders, so Wendy and Stephanie found resources in China where their creation could be made at a low enough cost to be profitable. If you’ve never invented something this may sound like a nightmare, but it wasn’t for these two determined women. Their biggest obstacle wasn’t even creating a name for their company (W & S Designs). “That was simple,” Stephanie says, pointing to the monogram logo where her initial appears second to Wendy’s. “There’s already a company name that is S &W, so W & S would suffice.”

The most complicated part of the process, they said, came at The Javits Center showcase last November, when they argued over throwing out a carpet or not. So far, that argument has been the roughest part of their journey as entrepreneurs. Wouldn’t everyone wish for that to be their biggest issue? Wendy and Stephanie did say that there were times they wanted to throw in the towel, but their hard work, persistence, time, and effort kept them going. As they like to put it, “Nothing comes easy.”

That’s a lesson they’ve taught their [collective] four children in these past 2 years. Their kids have watched as their mothers spent countless hours writing, researching, and making business phone calls. Wendy and Stephanie’s persistence has taught their kids to keep trying, and eventually good fortune will follow. Their success has already inspired other Holmdel residents to follow their dreams. Wendy and Stephanie said that some other friends are now working on creating businesses, too.

Right now, W & S Designs is pitching the disposable toothbrush holder, meeting with hotel management leaders and amenity distributors. So, look out hotel housekeeping… your carts will soon be filled with W & S Designs!







STATS
FAVORITE RESTAURANT

Wendy – Bay Avenue Trattoria,Highlands
Stephanie – Copper Canyon,Atlantic Highlands

FAVORITE MUSICIAN
Wendy – Eric Clapton
Stephanie – Billy Joel

FAVORITE MOVIE
Wendy – Bridget Jones Diary
Stephanie – Pretty Woman

PET PEEVE
Wendy – no place to keep your toothbrush at a hotel;
Stephanie – cars that take up two parking spaces

THREE PEOPLE YOU’D LIKE TO HAVE DINNER WITH
Wendy – Zadie Smith,Ina Gardner, and Al Gore;
Stephanie – Ellen Degeneres, Oprah Winfrey, and Jim Carrey




Advertisers

Eagle OaksThe Grove At Shrewsbury




Powered by eDirectory™