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RUMC Receives AHA - AHS Gold Plus Achievement Award
CNHS - "It's A Wonder Life"
Fall Guide 2014 - Performing Arts
Ask The Experts
Ask The Expert - Mathnasium® of Marlboro
Ask The Experts - Premier Pain Centers - Peter S. Staats
Ask The Expert - Hiren Patel, M.D.
Bay Wellness
Bay Wellness - How Can An Ultrasound Help?
Bay Wellness - Health After Menopause
Bay Wellness - Physician Focus: Steven R. Berkman
Best Bets
The Guide 2015 - Wisteria of Red Bank
The Guide 2015 - Colts Neck Center for Orthodontics & Invisalign®
The Guide 2015 - Lighting World
Black Book
Cover Story
The Music Man - David Bryan
John Green - ABC News Award-Winning Producer
The Q Factor - Quincy Mumford
Day Tripper - Whitesbog Village
Daytripper: Franklin Institute
DayTripper: NJ Vietnam Veteran's Memorial
Our Pick - Sofra Turkish Cuisine
Eat Beat - Angelina’s Ristorante
Eat Beat - Antoinette Boulangerie
Etc - Aspirin...please.
ETC - Beach Bias
Etc - School Daze
Fall Guide
Weigh In - Which Halloween mask wins the creepy award?
Fall Guide 2014 - Performing Arts
Fall Guide - Kids Fashions
Featured Artist
Featured Artist - Grace Your Space
Featured Artist - Elyissia Chinchilla
Featured Artist - Perry Balog
Gift Guide
Best Bet - Aquaspa Day Spa & Nail Boutique
Gift Guide - Bell Audi
Gift Guide - Thompson Center for Plastic Surgery
Health Talk
Health Talk - Abraham Biegeleisen, D.D.S, P.C.
Guest Blogger >> Sonya Moretti, WHNP-BC, NAMS
Health Talk - db Orthopedic Physical Therapy
Health, Wellness & Beauty
Health - Elevate Yoga
Health - The Dermatology Center
Health Talk - Pietro Carpenito, M.D.
Holiday Buzz 2014
Weigh In - What famous person would you invite to your holiday table?
Bright Lights & Holiday Magic
Holiday Fun in the City: NYC & PHL
Driven to Excellence - Bobby Ciasulli
Vive La France - Abbey Feiler-Kober
Hartshorne Mansion
Warm Winter Wishes
Spring has Sprung!
Letter to Colts Neck: Falling Into Good Times
Living in Colts Neck
Feels Like Home
Gratitude in Guatemala
The Triple Crown
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Where Heritage Meets The Sea
Colts Neck Cares 1st Annual Benefit for Bella
Tracking James - James Gregorio
Our Picks
OurPick - Carpet Yard
Our Pick - California Closet Company
Our Pick - LaRocca Hornik Rosen Greenberg & Blaha
People On The Move
People On The Move - Cheryl Ann Cook
People on the Move: Michael Chirico
People On The Move - Terry and Faye Zealand
Summer Guide
Where Heritage Meets The Sea
Summer Guide 2014 - Our Jersey Shore
Weigh In - What Annoys You Most About The Beach?
The Bay
The Bay - Could I Have Diabetes and Not Even Know it?
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The Bay - One Stop Women’s Health
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OP - Ski Barn
The Guide 2015 - Ama Ristorante at Driftwood
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The Home - Giglio Builders
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If you had one hour to be invisible...
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People On The Move: Wendy Neuberger and Stephanie Phillips

People On The Move: Wendy Neuberger and Stephanie Phillips


Watch out Holmdel! Two local entrepreneurs are about to put you on the map. Meet Wendy Neuberger and Stephanie Phillips, designers and creators of the disposable toothbrush holder. If you’ve ever wondered where to keep your toothbrush while traveling then keep reading. This invention promises to keep your toothbrush bristles clean and dry. You haven’t seen their product in hotels or amenity stores yet, but keep your eyes open; pretty soon it’ll be just as popular as disposable utensils.

Wendy and Stephanie, two Holmdel moms (with two children each) have been living in Holmdel for more than two decades combined. Both ambitious women had successful careers, as a speech therapist and meeting planner, respectively, at McGraw Hill, until they had children and took on their next important roles…playing mom. When their kids started getting older and advancing in the Holmdel school district, these stay-at home moms were ready to move forward with their careers again, only this time they wanted to try something different. With full force, Wendy and Stephanie ventured into the world of business. What better time to do it than in this economy? They are guaranteed to hold onto their jobs, since they are the only two people in the company.

These leading ladies didn’t start their business yesterday. It has been 2 years since their adventure began, and the road has been filled with bumps and turns. The idea came to Wendy and Stephanie since they are both avid travelers…always on the go. When they stayed in hotels, they wondered where to keep their toothbrushes without resting them on a dirty counter or in a glass. The idea for a disposable toothbrush holder hit them while discussing the issue on a long walk for Breast Cancer in New York City.

First, Wendy and Stephanie needed to put their product idea on paper, find a lawyer, patent it, and finally, secure a manufacturer willing to make the prototype at a reasonable cost. United States manufacturers wanted to overcharge for the sample toothbrush holders, so Wendy and Stephanie found resources in China where their creation could be made at a low enough cost to be profitable. If you’ve never invented something this may sound like a nightmare, but it wasn’t for these two determined women. Their biggest obstacle wasn’t even creating a name for their company (W & S Designs). “That was simple,” Stephanie says, pointing to the monogram logo where her initial appears second to Wendy’s. “There’s already a company name that is S &W, so W & S would suffice.”

The most complicated part of the process, they said, came at The Javits Center showcase last November, when they argued over throwing out a carpet or not. So far, that argument has been the roughest part of their journey as entrepreneurs. Wouldn’t everyone wish for that to be their biggest issue? Wendy and Stephanie did say that there were times they wanted to throw in the towel, but their hard work, persistence, time, and effort kept them going. As they like to put it, “Nothing comes easy.”

That’s a lesson they’ve taught their [collective] four children in these past 2 years. Their kids have watched as their mothers spent countless hours writing, researching, and making business phone calls. Wendy and Stephanie’s persistence has taught their kids to keep trying, and eventually good fortune will follow. Their success has already inspired other Holmdel residents to follow their dreams. Wendy and Stephanie said that some other friends are now working on creating businesses, too.

Right now, W & S Designs is pitching the disposable toothbrush holder, meeting with hotel management leaders and amenity distributors. So, look out hotel housekeeping… your carts will soon be filled with W & S Designs!


Wendy – Bay Avenue Trattoria,Highlands
Stephanie – Copper Canyon,Atlantic Highlands

Wendy – Eric Clapton
Stephanie – Billy Joel

Wendy – Bridget Jones Diary
Stephanie – Pretty Woman

Wendy – no place to keep your toothbrush at a hotel;
Stephanie – cars that take up two parking spaces

Wendy – Zadie Smith,Ina Gardner, and Al Gore;
Stephanie – Ellen Degeneres, Oprah Winfrey, and Jim Carrey


Eagle OaksThe Grove At Shrewsbury

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