NJ Ferrari Maserati

Around Town
Macy's Thanksgiving Day Parade
Snug Harbor Cultural Center & Botanical Garden
RCDS Hosts Jersey Shore Debate League Spring Tournament
Ask The Experts
Ask The Expert - Mathnasium of Marlboro
Cynthia Salter-Lewis, MD, ReNew Med-Spa and Cosmetic Laser Center
Ask The Expert - Beth Thomas-Edwards
Bay Wellness
Bay Wellness - Don't Forget
Bay Wellness - Genital Warts
Bay Wellness - How Can An Ultrasound Help?
Best Bets
Best Bet - European Wax Center
The Guide 2015 - Travel Leaders
Best Bet - Jimmy's Fine Jewelry
Black Book
Cover Story
Racing Royalty - Joe Bongiorno
Acing It All - Michael Lippens
Jon DAgostino - A Little Bit City, A Lot Bit Country
Daytripper
Daytripper: Popcorn Park Zoo
Day Tripper: Crayola Factory
Daytripper: Central Park Zoo
Eats
Eats: Rosalia Italian Marketplace
Eats: Branches Catering
Eat Beat - Antoinette Boulangerie
Etc
Etc - Turkey Day
Etc - Aspirin...please.
ETC - Beach Bias
Fall Guide
Fall Guide - Kids Party Entertainment
Fall Guide 2014 - Pick Your Patch
Weigh In - Which Halloween mask wins the creepy award?
Featured Artist
Featured Artist - Taylor Franzreb
Featured Artist - The Yevchaks
Featured Artist - Nate Chadwick
Gift Guide
The Guide 2014 - Grecian Pools
2016 Guide - The Grove at Shrewsbury
2016 Guide - Island Auto Group
Health Talk
Physician Profile: Dr. Hiren Patel
Health - Think Spring, Think Injury Avoidance
Health Talk - Michael R. DAgnes, FACHE
Health, Wellness & Beauty
Health - Professional Behavioral Center of New Jersey, P.A.
Health - Jersey Shore Hot Yoga Marlboro
Health - Bonavita Laser Centers
Holiday Buzz 2015
Macy's Thanksgiving Day Parade
Streat Beat - Who Would You Invite To Dinner?
Weigh In - What famous person would you invite to your holiday table?
Homes
Completely Custom - The Campillays
Forsaking Formal - Garito
Impeccable Style
Letter
Spring has Sprung!
Warm Winter Wishes
Letter to Colts Neck: Falling Into Good Times
Living in Colts Neck
Muriel Rogers - Local Artist
All The Pretty Horses
Feels Like Home
Newsletter Articles
Our Pick: Lighting Expo
The Home - Dulce Feito-Daly
The Home - Agostino Antiques Gallery
Our Picks
The Home - JGS Insurance
Our Pick - Elevate Yoga
Our Pick - erik kitchen design
People On The Move
People On The Move - Sean Egan
People On The Move - Kathy Poppe-Pullen
People On The Move - Kari Mentonis
Summer Guide
Weigh In - What Annoys You Most About The Beach?
Summer Guide 2014 - Our Jersey Shore
Weigh In - My Favorite Jersey Beach
The Bay
The Bay - Can The Weight Be Over?
The Bay - A Body In Motion
The Bay - One Stop Womens Health
The Guide
The Guide 2015 - Travel Leaders
2016 Guide - The Beer Garden
2016 Guide - Contemporary Motor Cars
The Home Guide
The Home Guide - Sea Bright Solar
The Home Guide - Ilkem Marble & Granite
The Home Guide - Top Line Appliance Center
Weigh In
StreetBeat - Your Most Memorable Halloween Costume
Weigh In - What Annoys You Most About The Beach?
Weigh In - What famous person would you invite to your holiday table?

People On The Move: Wendy Neuberger and Stephanie Phillips
03/05/2009

People On The Move: Wendy Neuberger and Stephanie Phillips

TURNING A SIMPLE IDEA INTO REALITY


Watch out Holmdel! Two local entrepreneurs are about to put you on the map. Meet Wendy Neuberger and Stephanie Phillips, designers and creators of the disposable toothbrush holder. If youve ever wondered where to keep your toothbrush while traveling then keep reading. This invention promises to keep your toothbrush bristles clean and dry. You havent seen their product in hotels or amenity stores yet, but keep your eyes open; pretty soon itll be just as popular as disposable utensils.

Wendy and Stephanie, two Holmdel moms (with two children each) have been living in Holmdel for more than two decades combined. Both ambitious women had successful careers, as a speech therapist and meeting planner, respectively, at McGraw Hill, until they had children and took on their next important rolesplaying mom. When their kids started getting older and advancing in the Holmdel school district, these stay-at home moms were ready to move forward with their careers again, only this time they wanted to try something different. With full force, Wendy and Stephanie ventured into the world of business. What better time to do it than in this economy? They are guaranteed to hold onto their jobs, since they are the only two people in the company.

These leading ladies didnt start their business yesterday. It has been 2 years since their adventure began, and the road has been filled with bumps and turns. The idea came to Wendy and Stephanie since they are both avid travelersalways on the go. When they stayed in hotels, they wondered where to keep their toothbrushes without resting them on a dirty counter or in a glass. The idea for a disposable toothbrush holder hit them while discussing the issue on a long walk for Breast Cancer in New York City.

First, Wendy and Stephanie needed to put their product idea on paper, find a lawyer, patent it, and finally, secure a manufacturer willing to make the prototype at a reasonable cost. United States manufacturers wanted to overcharge for the sample toothbrush holders, so Wendy and Stephanie found resources in China where their creation could be made at a low enough cost to be profitable. If youve never invented something this may sound like a nightmare, but it wasnt for these two determined women. Their biggest obstacle wasnt even creating a name for their company (W & S Designs). That was simple, Stephanie says, pointing to the monogram logo where her initial appears second to Wendys. Theres already a company name that is S &W, so W & S would suffice.

The most complicated part of the process, they said, came at The Javits Center showcase last November, when they argued over throwing out a carpet or not. So far, that argument has been the roughest part of their journey as entrepreneurs. Wouldnt everyone wish for that to be their biggest issue? Wendy and Stephanie did say that there were times they wanted to throw in the towel, but their hard work, persistence, time, and effort kept them going. As they like to put it, Nothing comes easy.

Thats a lesson theyve taught their [collective] four children in these past 2 years. Their kids have watched as their mothers spent countless hours writing, researching, and making business phone calls. Wendy and Stephanies persistence has taught their kids to keep trying, and eventually good fortune will follow. Their success has already inspired other Holmdel residents to follow their dreams. Wendy and Stephanie said that some other friends are now working on creating businesses, too.

Right now, W & S Designs is pitching the disposable toothbrush holder, meeting with hotel management leaders and amenity distributors. So, look out hotel housekeeping your carts will soon be filled with W & S Designs!







STATS
FAVORITE RESTAURANT

Wendy Bay Avenue Trattoria,Highlands
Stephanie Copper Canyon,Atlantic Highlands

FAVORITE MUSICIAN
Wendy Eric Clapton
Stephanie Billy Joel

FAVORITE MOVIE
Wendy Bridget Jones Diary
Stephanie Pretty Woman

PET PEEVE
Wendy no place to keep your toothbrush at a hotel;
Stephanie cars that take up two parking spaces

THREE PEOPLE YOUD LIKE TO HAVE DINNER WITH
Wendy Zadie Smith,Ina Gardner, and Al Gore;
Stephanie Ellen Degeneres, Oprah Winfrey, and Jim Carrey




Advertisers

The Grove At ShrewsburyEagle Oaks




Powered by eDirectory™